Updated . LinkedIn facts and Sales Navigator prices read on LinkedIn's own pages that day.
LinkedIn's Social Selling Index (SSI) is a score from 0 to 100, made of four pillars worth up to 25 points each: establish your professional brand, find the right people, engage with insights, and build relationships. You can see yours, free, at linkedin.com/sales/ssi while logged in, next to your rank in your industry and your network. LinkedIn's own Sales Navigator page now says the score "no longer accurately reflects the modern sales environment", so read it as a check on your habits, not on your pipeline. Type your four pillar scores below to find the one holding you back and what to do about it this week.
Open your SSI dashboard in another tab and copy the four numbers, each out of 25. Nothing you type leaves this page, and we never ask for your LinkedIn login.
Enter all four pillar scores to see your total, your weakest pillar and three fixes for it.
The 8-point "lopsided" line is our own rule of thumb, not a LinkedIn threshold. LinkedIn does not publish how the pillars are weighted.
LinkedIn does not publish the formula behind the SSI. What it does publish is the name of each pillar, and each name points at one habit. Below is what each pillar is about and the three moves we would make first if it were our lowest.
Whether a stranger who lands on your profile can tell who you help and why they should care. A finished profile and a steady habit of posting are what this pillar is named for.
Whether you spend your LinkedIn time on people who could buy, rather than on whoever the feed shows you. Searching, viewing and saving decision makers in your market is the activity behind it.
Whether you take part in the conversations your buyers are already having. Commenting on, sharing and replying to posts in your market feeds it.
Whether your network is made of people who matter to your pipeline, and whether they accept you. Connecting with decision makers, and getting accepted, is what it tracks.
LinkedIn does not name a target number. The only official yardstick is the rank printed beside your score: where you sit among people in your industry and among your own network. Blog posts that quote an "average SSI" are not quoting LinkedIn. The more useful question is internal: is one pillar far below the other three? That gap is cheaper to close than adding points to a pillar that is already high.
SSI counts activity. Sending a hundred invites to anyone with a pulse can move the relationships pillar for a while, and it can also leave you with a stack of ignored requests and an account LinkedIn watches more closely. LinkedIn's own page on the index says chasing a high score can distract people from closing deals. A seller with a middling score and three good conversations a week is ahead of a seller with a high score and none.
Three numbers you can count yourself: invites accepted by people who fit your buyer, replies that are more than "thanks for connecting", and meetings booked. Check SSI once a month to catch a neglected pillar. Check those three every week.
By hand, with Sales Navigator, or with Wingmen. They are not exclusive: you can run Wingmen and keep posting by hand.
| By hand | Sales Navigator | Wingmen | |
|---|---|---|---|
| Price | Free with any LinkedIn account | Core from US$119.99 a month or US$1,079.88 a year. Advanced from US$159.99 a month | $69 per LinkedIn account a month, every feature included |
| Find the right people | LinkedIn search, by hand, as often as you remember | Advanced search filters, lead and account lists, recommendations | Finds people showing buying intent every day and writes down why each one surfaced |
| Build relationships | You write and send each invite and follow-up | InMail and saved leads; the sending is still yours | Opens the conversation in your voice and follows up, on autopilot, inside human-paced daily limits |
| Brand and engagement | Your posts, your comments | Not its job | Content planning included; posting and commenting stay in your voice |
| No | No | Yes, as the follow-up channel (300 enrichments per account a month) | |
| Free trial | Not needed | Core and Advanced offer one if you have not used a LinkedIn trial in the last 365 days; length not stated on the plans page | 7 days, card required, nothing charged during the trial |
Sources, read October 2026: Sales Navigator plans, LinkedIn's SSI page. Wingmen numbers are from our pricing page.
Some, as a mirror of your own habits. It shows which of four LinkedIn activities you neglect. It does not measure replies, meetings or revenue, and LinkedIn's own Sales Navigator page now says a high SSI score does not always mean an effective seller. Use it to spot the lopsided pillar, then judge yourself on conversations with people who could buy.
Log in to LinkedIn and open linkedin.com/sales/ssi. You do not need Sales Navigator. The page shows your total out of 100, the four pillar scores out of 25 each, and where you rank in your industry and in your network. Type the four pillar scores into the checker on this page to get a plan for the weakest one.
LinkedIn does not publish how each pillar is weighted, so nobody outside LinkedIn can tell you the exact trade. Posting feeds the brand and engagement pillars. A pace you can hold for a month beats a burst you drop after a week, so pick one, keep it four weeks, and compare the pillar scores before and after.
LinkedIn does not set a target. The only official comparison is the rank shown next to your score: your position in your industry and in your network. Averages quoted on blogs are not published by LinkedIn. A better test than any number: are your two lowest pillars within a few points of the others?
No. Every pillar can move with a free account. Sales Navigator (from US$119.99 a month for Core, read on LinkedIn's plans page on 22 October 2026) makes searching and saving leads faster, which is the find-the-right-people pillar. It does not post, comment or follow up for you.
Yes, and SSI will not tell you whether you are one of them. The people who book reach someone with a reason to talk now, such as a new role or a comment on a competitor's post, and they follow up. Track invites accepted by people who fit, replies and meetings. If those are moving, the score matters less.
No tool can promise zero risk on LinkedIn, and we will not. What lowers the risk is pace and fit: few invites, to people likely to accept, at human hours. Wingmen sends through an API, not a browser extension, and stays around 25 invites and 50 messages a day with randomised delays. We have not measured its effect on SSI, so we do not claim one.
$69 per LinkedIn account. Cancel anytime.