HeyReach vs Wingmen

One sends to your list. One finds the list.

Updated . HeyReach prices and features checked on their own site that day.

HeyReach and Wingmen both automate LinkedIn outreach, but they start at different points. HeyReach is sending infrastructure: you import leads from Sales Navigator, Clay or your CRM, and it rotates sends across every LinkedIn account you connect, from $79 per sender a month. Wingmen also builds the list: Lead Radar finds people showing buying intent, attaches a written reason to each one, writes the first message, and moves the lead to email if they don't connect or reply, for $69 per LinkedIn account a month. Agencies running client campaigns across many senders are better served by HeyReach. Someone selling their own services without a separate lead tool is better served by Wingmen.

Side by side.

WingmenHeyReach
Price, monthly$69 per LinkedIn account$79 per sender (Growth plan)
Price, yearly$690 per account (ten months paid for twelve)$756 per sender ($63 a month, billed yearly)
Bundles for many accountsNone. Every account is $69Agency $999 a month for 25 senders. Unlimited $2,999 a month
Free trial7 days, card required, nothing charged during it14 days, no card, on 3 LinkedIn accounts (their pricing FAQ). Unlimited plans: a 30-day trial on request
DiscountsYearly billing: ten months paid for twelve10% off quarterly, 20% off yearly. An early-stage program for teams under $250k ARR and fewer than 5 people (price not listed)
Where leads come fromBuilt in: ICP search, competitor followers, group members, influencer audiences, post engagers, event attendeesYou import them: Sales Navigator, Clay, HubSpot and others. Signals such as site visits can be pushed in
Why a lead showed upA written reason on every leadNot described on their site
Who writes the messagesAI writes each opener and handles replies in your voice. 1,500 AI message credits per accountYou write the sequence. Your own AI agent can write custom messages through their MCP
EmailIn the same sequence: email takes over when a lead doesn't connect or reply. 300 enrichments per accountThrough Instantly, Smartlead or EmailBison integrations. 100 enrichment credits per sender, one time
InboxUnified inboxUnified inbox
Claude and AI agentsMCP server with 35 tools, includedMCP server and a CLI, included on Growth
White-label for clientsNoIncluded on Agency
Built forPeople selling their own services: founders, consultants, agency foundersAgencies, sales teams and growth teams
Done for youConcierge Outbound, from $999 a month, one seat includedDone-for-you service, custom pricing

HeyReach sources, read October 2026: heyreach.io/pricing, heyreach.io. Wingmen numbers are from our pricing page.

HeyReach assumes you already have the list

Its sequences start from an import. That is the right design if Sales Navigator or Clay already feeds you good names. If it doesn't, the real cost of HeyReach is its sender fee plus whatever you pay to fill it.

Wingmen starts one step earlier

Lead Radar watches the sources you switch on and queues people who just did something that suggests they might buy. Each lead arrives with a sentence on why it surfaced, so the opener has something real to say.

Per-account math cuts both ways

At one to fourteen accounts, Wingmen's $69 is the lower bill. At fifteen or more, HeyReach's Agency bundle ($999 for 25 senders) wins on price per sender, and we would rather say so than hide it.

Pick Wingmen if

  • ·You run outbound for your own business and don't want a second subscription just to find people to message.
  • ·You want to see why each lead was picked before a word goes out to them.
  • ·You want LinkedIn and email in one sequence without wiring Instantly or Smartlead to it.
  • ·You run a handful of LinkedIn accounts, where $69 each costs less than $79 each.

Pick HeyReach if

  • ·You run campaigns for clients across fifteen or more sender accounts, where a flat bundle beats per-account pricing.
  • ·You need white-label workspaces your clients log into.
  • ·You are a new customer under $250k ARR with fewer than five people, which qualifies for their early-stage discount.
  • ·Your lists already come from Clay or Sales Navigator and you only need reliable sending and rotation.
  • ·Your email already runs through Instantly or Smartlead and you want LinkedIn to plug into it.

Honest answers.

Is HeyReach cheaper than Wingmen?

Per account, no: HeyReach Growth is $79 per sender a month and Wingmen is $69 per LinkedIn account. Yearly, HeyReach is $63 a month per sender and Wingmen works out to $57.50. The picture flips at volume: HeyReach Agency is $999 a month for 25 senders, which beats $69 each from fifteen accounts up. Prices checked on heyreach.io on October 23, 2026.

I'm looking for a HeyReach alternative because the cost keeps growing as we add sender accounts. Does Wingmen fix that?

Not by itself. Wingmen is also priced per account, so ten accounts cost ten times one. What changes is what each account includes: lead finding, AI-written messages and the email step are in the $69, so you are not stacking a list tool and an email tool on top of the sender fee.

Do I still need Clay or a lead database with Wingmen?

Wingmen fills its own queue from the lead sources you switch on, such as competitor followers, post engagers and event attendees, and gives each lead a written reason. HeyReach expects you to import the list from another tool.

We've had a couple of "we noticed unusual activity" warnings. Is Wingmen safer than HeyReach?

No tool can promise zero risk on LinkedIn, and we won't either. Wingmen sends through an API rather than a browser extension, at a human pace with randomised delays and active-hours-only sending. Those habits lower risk; they don't remove it.

Which is better for an agency, HeyReach or Wingmen?

It depends on whose pipeline you are filling. If you run outreach for clients, HeyReach's sender bundles and white-label are built for that, and Wingmen isn't. If you are an agency founder selling your own work, Wingmen is built for exactly that.

Does Wingmen work with Claude the way HeyReach's MCP does?

Yes. Wingmen runs an MCP server with 35 tools, so Claude can read the pipeline, approve or dismiss leads and change agents. HeyReach's MCP is aimed at building campaigns and tagging replies from your own agent.

Can I try Wingmen before paying?

Yes. The trial is 7 days, needs a card, and charges nothing during those 7 days. After that it is $69 per LinkedIn account a month, cancel anytime.

Try it on your own market.

Start 7-day free trial

$69 per LinkedIn account. Cancel anytime.

Want us to run it instead? That is Concierge Outbound.