Companies running Google ads
This signal fires when a company that matches your buyer is running Google ads. A company paying for search clicks is spending on growth right now, which makes it a strong lead for agencies, landing page tools, analytics, CRO and anyone who sells around paid acquisition. Wingmen's Lead Radar checks Google's public ad data every week for companies in your market.
// updated · live on every seat
// lead radar · today
Google adsChris Delaney
Founder, a 20-person home services company
// why now
Running search ads for its main service this month.
// illustration: invented name and company
// what it is
Lead Radar builds a watched set of companies that match your targeting and checks Google's Ads Transparency data for each one weekly. A company can show up on its first check if it is running ads.
// why it works
Ad spend is a live budget, not a plan. A company running search ads cares about cost per lead, conversion and pipeline this month, and those are easy conversations to start with something specific.
// how wingmen runs it
// where it is weak
It tells you a company advertises, not how well. Pair it with a sharp point of view on their ads or landing page, or it reads like every other agency email.
// questions