Know who's buying this week. Reach them first.

Posts and engagement

• Pain-language postsThey wrote about the problem in their own words.
• Niche post engagersThey engage with posts about the space you work in.
• Topic post engagersThey engage with posts on the topics your buyer cares about.
• Competitor post engagersThey engage with a competitor's posts.
• Engagers on your postsThey liked or commented on what you posted.
• Post authorsThe person who wrote the post, not only the people reacting.
• Company page to personA company page posts the signal, we find the person to write to.
• Event attendeesWho is going to the events your buyer goes to.
• Follower poolThey follow you, or the voices your buyers listen to.

Hiring and workforce

• Hiring posts and job listingsThey are hiring for the problem you solve.
• Job changesSomeone new in the seat, still making their first calls.
• Companies hiring fastMany open roles at once, the team is scaling.
• Growing teamsHeadcount is climbing month over month.

Company and market

• Website changesNew pages, new pricing, a new product on their site.
• Podcast mentionsThey talked about the problem on a podcast.
• News mentionsA launch, a press mention or a move that opens a need.

Ads

• Companies running Google adsThey are spending on growth right now.

Technology

• Tech stack changesThey added or dropped a tool your product sits next to.
• GitHub activityTheir engineers are building in your space.

Financial and regulatory

• Funding postsThey just raised and have budget to spend.
• Form D filingsA fresh raise, straight from SEC filings.

Cold search

• Cold searchTitle and industry match your buyer. It tops up a quiet day.
• Lookalike searchPeople who look like your best-fit leads.
• Target accountsMovement at the accounts you name.